Allure’s eagerly awaited “Best Products” list is the female equivalent of the NFL, NBA and NHL draft picks combined.
Products that make the list sell (literally) tons more units and women will start or keep using them religiously, sometimes in the most brainless, conformist fashion.
Those of us who value Paula Begoun’s more scientific, take no prisoners/accept no bribes approach, however, place a much higher value on her team’s reviews of Allure‘s reviews.
