He confesses he began writing his sex blog early last year after having two ’emotional affairs’, which forced him to seek advice on the internet.
He says he discovered he was good at talking husbands out of cheating, and attracted so many fans he turned it into a book.
His most important tool is the Male Action Plan, which instructs husbands on how to make themselves more attractive – because ‘whoever is the most attractive in the relationship is in charge’. (…)
We just started our marriage off by having sex together every day as a default setting without even discussing it.’ (…)
Although he is an atheist, Mr Kay said he was won a lot of praise from Christians, who tell him he is doing ‘God’s work’ by promoting marriage.