Let me guess:
The folks in Frito’s marketing department all used to work for Obama…
Indeed, Frito’s new bag is so noisy that there’s even a Facebook group called, “Sorry But I Can’t Hear You Over This Sun Chips Bag,” with more than 30,000 fans.
The real issue is that the noisy bag may be hurting Sun Chips sales, which have been in decline since its introduction.
But Frito is not backing off, and is now posting at-shelf signs reading, “Yes, the bag is loud, that’s what change sounds like.”
