Scott Adams: ‘The choice of pink hats predicts that the movement will fizzle out in time’

I called them “semiotically askew;” now here’s Scott Adams, who agrees with the message but…

I’m also having a hard time figuring out what the pink-hat people are protesting about that they don’t already have. I understand that abortion is in the mix. But the hats seem to have some sort of generic anti-Trump message that to my mind is conflated with an anti-alpha-male vibe. It’s a confusing message and not completely positive. (…)

When the pink hat organizers decided on their branding, they appear to have been operating on what I call the word-thinking level. As I mentioned earlier, the hats are literally a pun about cats and vaginas. That’s too conceptual to persuade. Just because the words fit together in a clever way, that doesn’t make it persuasive. And if you plan to take ownership of an insult, make sure the insult is strong. The N-word was a strong insult. The Q-word was weapons-grade too. Trump turned “whiner” into the strongest voice for change, which is also strong. If your enemy has a strong weapon, it makes sense to grab that weapon and use it for defense. (…)

If you are the new President of the United States, and you see hundreds-of-thousands of protesters marching in the streets, what do you do? Well, in most cases you would treat that as the nation’s top priority. You don’t want it to escalate to social collapse. I can think of only one scenario in which such a large and vocal movement should be ignored until they run out of steam. That rare situation is when the protesters all wear pink hats.

RELATED, from Robert J. Avrech:

I have worked as a screenwriter and producer in Hollywood for my entire adult life. I actually know something about the power of images. I know how movies persuade an audience to a particular view point.

I also know how an audience can turn against the message being delivered.

And let me tell you, the vagina and uterine costumes, the expletives, the unhinged Ashley Judd and Madonna tirades only served as recruitment tools for Donald Trump. Those who have been lukewarm about Donald will now fully support President Trump because the images presented at the women’s march were far more crude and nutty than anything President Trump has ever said or done.