Is the Chinese Language a Superstition Machine?

Via Nautilus:

The number four is tainted because of its homophony with the word for “death”—many Chinese people would never consider buying a house whose address contained that number. In visual designs, fish and bats figure prominently because they are sound twins of the words for “surplus” and “fortune.” Gift-giving is fraught with homophonic taboos; it is all right to give apples, because their name sounds like “peace” but not pears, whose name overlaps with “separation.” Questions about why certain objects or numbers are considered lucky or unlucky are often met with matter-of-fact statements about their sound-alikes.