I recently spoke with Carianne Brinkman, VP of Blackheart Records and Laguna’s daughter, about what makes artists good entrepreneurs. “I think the seriousness with which they take the task,” she said, “and understanding the plight of the artist. Joan was rejected by 23 labels and that’s why Blackheart Records was started.” (…)
“We always call Joan Type O negative, because she’s really across the board,” said Brinkman. “She does a lot of shows for the military and they go crazy for her. Obviously the above 35 love her. And she went on tour with Green Day and the Foo Fighters.” Joan Jett’s fans also include Ultimate Fighting Champion Ronda Rousey and Republican governor of South Carolina Nikki Haley.
To capitalize on Jett’s versatility, Blackheart has expanded beyond music. They have created a clothing line with Todd Oldham and Tripp that sells Jett-inspired clothes at Hot Topic.
‘When Do Artists Make Good Entrepreneurs? Lessons From Joan Jett’
