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5 Feet of Fury

Kathy Shaidle's blog. Est. 2000

‘Women were only interested in ‘images of the crafts they could make”

August 4, 2014 By Kathy Shaidle

“I find my instincts consistently wrong,” says Ashish Arora, chief executive of Cricut, makers of a desktop craft cutter. He thought it would be really cool to make the cutter transparent, so you could see “how the machine’s gears and circuit boards worked.” Wrong. “The women hated it,” says Ashish. They didn’t want to see the technology.

 

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