Though the speech was going well for a while, the fateful moment came when a person in attendance innocently asked Ratner how his company was able to afford to sell things so cheaply; his now infamous response was as follows:
“We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, ‘How can you sell this for such a low price?’ I say, because it’s total crap.”
