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5 Feet of Fury

Kathy Shaidle's blog. Est. 2000

‘Chocolate’ diamonds: They’re BROWN!

February 15, 2014 By Kathy Shaidle

I used to write jewellery copy for an e-tailer, so I knew this years ago. I can’t believe it’s just gaining traction now:

“Chocolate” diamonds are a marketing genius case study. They’re just brown and comparatively common, industrial grade diamonds, rebranded.

 

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