I think the bigger point here is that the thing “everybody’s talking about” isn’t really being talked about by everybody. It’s being talked about by people you know. I’m guilty of this, too. I only watched it because a close friend recommended it to me. Before I started researching this piece, I assumed it came out of nowhere. I had no idea it was shown on CNN, much less played at Sundance. It wasn’t on my radar, and then it was, and then it was everywhere.
The Blackfish phenomenon continues to grow, and it’s having at least some tangential effect. SeaWorld’s stock has dropped almost nine percent since July 19 and more than six percent in the last month.
And yet, SeaWorld will post a record-breaking profit of $1.46 billion in 2013. Well over 20 million people walked through its gates last year.