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5 Feet of Fury

Kathy Shaidle's blog. Est. 2000

Latest Q Scores report: Evaluating The Appeal Of Deceased Celebrities

October 20, 2013 By Kathy Shaidle

Q Scores blog:

[E]very two years we conduct an update to find out which dead celebrities are the most and least appealing in a variety of categories (e.g., actors, comics, musicians, singers, etc.).

The strength of the emotional connection consumers have with the deceased celebrity plays a key role in determining their licensing potential and value as an intellectual property. (…)

Beyond demographics, other information can be accessed from our database such as purchasers of pre-recorded classic movies, home ownership, cable households, computer users and dog or cat ownership.

Thus, for example, a ranking of celebrity appeal can be tabulated among “past year buyers of classic movies on DVD or Blu-Ray”, “apartment dwelling cat owners” or “Netflix subscribers”.

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