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5 Feet of Fury

Kathy Shaidle's blog. Est. 2000

‘We await filmdom’s Justin Bieber…’ — Hollywood’s New Abnormal and the Death of the Movie Star

July 1, 2013 By Kathy Shaidle

Ed Driscoll looks at Hollywood insider Lynda Obst’s new book about how the entertainment business has changed:

Obst explains the formula for ‘The New Abnormal” thusly:

1. You must have heard of the title before; it must have preawareness.

2. It must sell overseas.

3. It should generate a Franchise and/ or Sequel (also a factor of 1 and 2).

And when you’ve got franchises and sequels, you have much less need for expensive, temperamental superstars

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Filed Under: conservative blog

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