‘…calling the building Freedom Tower was considered detrimental to ‘leasing efforts.”

Don’t mention the war!!!

Douglas Durst, part owner of the Tower, “says prospective tenants today look at One World Trade Center as a modern building at a great location.” “It’s an office building and not a memorial and not a monument,” he says.

He also claims that the old name is “fading fast,” and that it never comes up in discussions with possible tenants.

The same can’t be said for Gracie Best, a tourist aboard the Queen Mary 2 as it departed New York.

“It was so dramatic and poignant, as we were sailing away from America, the last two things we saw were the Statue of Liberty and the Freedom Tower,” she says.