Must-read by Jessanne Collins:
From the mid-70s until the mid-90s, this fragrance was an object of intense feminine fetishization for girls who had reached a certain age: the one at which we began to feel, rather definitively, not quite like little girls, not yet like teenagers. At this age, around 11 or 12, we acquire a sense that there’s a next level somewhere out there, just out of view, as if we are characters in a video game. We are consumed with figuring out how to get there. A magic mushroom must be consumed, a brick wall must be smashed through, certain totems must be collected. These, conveniently, are available at CVS: lip gloss, mascara tubes, curling irons, concealer sticks, Tampax—pretty much anything that comes in pink and is shaped like… a wand. After all, the symbolic language of little-girlhood still speaks to us.
The weirdest thing about this commercial has to be the mystery as to why this particular voice actor was chosen…