Mr. Ratliff’s videos, which starred a friend, Kyle Myers, are popular for their homegrown brand of zaniness — three minutes of Mr. Myers’s casual banter as he rakes targets or blows things up with extreme displays of firepower. Most are made outdoors, where Mr. Myers fires at targets like hay bales or photographs of Justin Bieber, while explaining the merits of various weapons. The videos always end the same way: with a boom.
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