Ironically, as Bigio squares off against Kent over Egyptian anti-Jewish persecution, the greatest insult may not be to average sensibilities but to the legacy of Kent’s own father, Necdet Kent.
Coca-Cola’s chairman Muhtar Kent is a Turkish Muslim. His father earned legendary distinction as the Turkish Muslim diplomat who courageously placed his own life on the line to save Jews during World War II.
The elder Kent, Necdet, was Turkey’s vice consul-general in Nazi-dominated Marseilles, France, between 1941 and 1944.
He distributed Turkish citizenship papers to dozens of Turkish Jews living in France to save them from round-ups and deportation that would deliver them to Nazi gas chambers.