In my special report for WND about conservative talk radio ratings, a very highly placed broadcasting veteran speaks plainly — and anonymously, for obvious reasons:
“An 18-year-old black kid is not as responsible.
“Hispanics wouldn’t turn them in because they were afraid, because they were illegal [immigrants.]
“And white males are too busy.
“So we did something called ‘weighing'” – inventing rough formulas to calculate the real ratings, figuring that, for example, Arbitron received 10 carefully completed diaries from a suburban housewife for every one that came in from an African-American teenager who had other priorities.
“And the formulas were always in favor of the minority stations,” he said.