Anticipating anti-American blowback, Paramount and Marvel Studios actually offered distributors the choice of marketing the new movie using its real title – “Captain America: The First Avenger” – or opting for simply calling it “The First Avenger” instead.
Most distributors say they’re going with the original title, eager to take advantage of decades of “Captain America” brand recognition. However, three countries – Russia, Ukraine and South Korea – have decided to promote the movie as “The First Avenger.”
