To better understand what’s going on, it’s worth a crash course in “sexual economics,” an approach best articulated by social psychologists Roy Baumeister and Kathleen Vohs. As Baumeister, Vohs, and others have repeatedly shown, on average, men want sex more than women do.
Call it sexist, call it whatever you want—the evidence shows it’s true. In one frequently cited study, attractive young researchers separately approached opposite-sex strangers on Florida State University’s campus and proposed casual sex. Three-quarters of the men were game, but not one woman said yes.
I know: Women love sex too.
But…
