Typo-ridden but otherwise accurate — and highly entertaining — guide to getting free press and publicity, by internet zillionaire Jeremy Schoemaker:
Remember earlier how I told you how these reporters are dip shits when it comes to actually working with technology?
Well the one thing they love more then anything is when someone tells them how awesome they are.
That’s it. Tell them how smart they are then ask them a question that also caters to their ego. 90% of the time you will get a response back in 10 minutes. TRUST ME. (…)
On occasion you can find a reporter who will accept gifts in exchange for giving you press. Usually you have to know someone who knows them. Obviously they would lose their job if it ever got out so its not talked about much.
The best way to find out about things like this is to go to industry events, get shitfaced with your peers, and ask what reporters can be greased. Then ask them to do an intro for you.
