Seth Godin explains what’s wrong with the newspaper business — and I help!
Newspapers are in the paper redistribution business, not the information business. And that, says Seth Godin, is their problem
They are obsessed with their delivery system, not their content.
(Imagine if McDonald’s thought of itself as being in the styrofoam container business, or FedEx thought it was in the “buying lots of big trucks and painting them the same shade of brown” business. Although don’t laugh — similar counterintuitive schemes can work for a long time, as long as there’s no alternative: sure, movie theaters show movies, but they make their their real profits from that 10,000% marked up popcorn…)
Keep reading at David Horowitz’s NewsReal blog.