When Chris Blackwell introduced reggae to the rest of the world (Bob Marley!), it was irrational. That moment in time was the best time to be working with Bonnie Raitt or Jackson Browne, not some unknown spleef-smoking guys from a tiny island in the Caribbean. No amount of rational analysis would have led an investor to back Chris.
Irrational passion is the key change agent of our economy. Faith and beauty and a desire to change things can’t be easily quantified, and we can’t live without them.
Steve Jobs is irrational about product design. As a result, focus groups make no sense. Who cares what other people think? He has faith in his gut.
![‘At the time [Walter] Benjamin was writing these lines…’](https://fivefeetoffury.com/wp-content/uploads/2016/12/apple-touch-icon-150x150.png){kind=icon}