Robert Stacy McCain explains:
Once you’ve become a living scandal, there is a tremendous liberation to be had by ceasing to care what people say about you. This surely explains Kathy Shaidle’s fiddle-de-dee attitude toward Canada’s “human rights” commissars.
The publicity value of unrefuted rumor was a gold-mine discovery for a communications professional in the Internet age, and I’ve exploited my hard-won knowledge rather ruthlessly.
How to become the object of “buzz” is a much-coveted secret in the online world, and part of the secret involves what might be termed opacity—a refusal to fully explain everything, so as to acquire an enticing aura of mystery. An ironic sense of humor is helpful to this method…
