Remember that one time when we all had this big problem and then we bought a bunch of wristbands and it went away? England’s Beat Bullying campaign hoped to replicate that success in their fight against the generations-old problem of surly douchebags at school. (…)
Almost immediately after the program was implemented in the nation’s schools, kids wearing the blue wristband were, naturally, targeted by bullies.
One reason kids were targeted was because of the scarcity of the bracelets. The campaign was so popular at its launch that supplies of the “Beat Bullying” wristbands quickly sold out. Prices on eBay skyrocketed, reaching $32 each. Not a bad day’s haul for an enterprising young bully.
